Tata and Chery Automotive Of China Talking For JV Specific To Indian Market to take on the likes of MG Motor and Kia
In what could be termed as one of the interesting developments in the Indian automobile space, Chinese state-owned Chery brand is in talks with Tata Motors to enter the India market via a joint venture route.
If these discussions come to fruition then Indian customers will soon get their hands on a range of products from the house of Chery. Since its establishment in 1997, Chery has remained a significant auto force in the Chinese market. Globally, too, its products are sold in over 80 countries and for more than 16 years, Chery has remained the largest automobile exporter in China.
Coming back to story of its India entry, Chery and Tata Motors are deliberating to sign a joint venture that will eventually pave a way for former’s entry to our shores. It’s not that Chery and Tata Motors are stranger to each other or holding discussions for the first time. Both companies have a long acquaintance as Chery manufactures JLR vehicles for Tata Motors in China.
In terms of product line, Chery has got an attractive range which includes stylish sedans and butch SUVs. The sedans are sold under “Arrizo” brand and some of the popular offerings include 7,7e, GX, and EX models. SUVs, on the other hand, are retailed under “Tiggo” series and include the model likes 7, 8, 3, 3x, 5x, 5x 1.5L, and new gen 8. It is also being speculated that Tata Motors is benchmarking its upcoming Hyundai Creta-rival “Blackbird” SUV against Chery’s 5x or 5×1.5L model. Blackbird is expected to arrive in the Indian market in 2021.
Besides Chery, auto sector of India has lured many global players such as Great Wall, Geely, Beiqi Foton etc. Also, South Korean Kia Motors will debut in India this year followed by French company Citroen in 2020.