In a significant step towards strengthening its presence in India’s Northeast region, Toyota Kirloskar Motor (TKM) today inaugurated a new dealership – Preet Toyota, in the historic city of Jorhat, Assam. The new facility underscores Toyota’s continued focus on enhancing accessibility, fostering customer trust, and supporting the growing demand for mobility solutions in emerging regional markets.
The Preet Toyota was inaugurated in the presence of Mr. Masaru Shimada, Deputy Managing Director, Toyota India & Middle East, Mr. Arun G Nair, Vice President, Chief Representative – East Region, Sales- Service-Used Car, Toyota Kirloskar Motor and Mr. Mr. Akash Agarwal, Dealer Principal of Preet Toyota.
With Jorhat emerging as a key economic and cultural centre in Upper Assam, the new Toyota dealership is strategically positioned to serve a wide spectrum of customers across the region—ranging from the city’s growing urban population to nearby towns and communities. The new facility, spread across 26,000 sq. ft., will offer end-to-end Sales, Service, and Spares (3S) supports, along with a trained team dedicated to delivering Toyota’s hallmark standards of service excellence. Furthermore, the facility includes T Gloss studio which offers a comprehensive range of solutions tailored specifically for Toyota vehicles. These services ensure that customers have convenient access to high-quality car care solutions delivered in a professional manner, contributing to a delightful ownership experience. In addition, the newly set-up Preet Toyota features Toyota U-Trust which facilitates buying, selling and exchange of used cars.
The new outlet will retail the full range of Toyota’s offerings, from renowned Innova Hycross, Fortuner, Hilux, Urban Cruiser Hyryder and more, to aspirational models like the Camry Hybrid and Vellfire, catering to diverse customer preferences.
Commenting on the new dealership inauguration, Mr. Arun G Nair, Vice President, Chief Representative – East Region, Sales- Service-Used Car, Toyota Kirloskar Motor, said, “The Northeast holds immense potential, both in terms of market opportunity and customer aspiration. At Toyota, we believe in building deeper connections with our customers by making our presence stronger across India. Our new dealership in Jorhat reflects this commitment to be closer to our customers, offering them not just a range of world-class vehicles but also an ownership experience defined by convenience, transparency, and trust. We are confident that this new facility will serve as a key enabler in delivering Toyota’s commitment to delivering safe, reliable, and responsible mobility solutions in the region.”
Speaking during the opening of new dealership, Mr. Akash Agarwal, Dealer Principal of Preet Toyota, said, “We are proud to bring Toyota’s trusted legacy of quality and innovation to the people of Jorhat and surrounding regions. This new dealership represents more than just a facility—it’s a step towards creating lasting relationships with our customers by offering them reliable products, host of services, thus deliver seamless ownership experience. As a partner of Toyota, we are committed to upholding the brand’s values and ensuring that every interaction reflects the excellence that Toyota stands for.”
Preet Toyota is located at No. 1, Bamungaon, A.T. Road, Kenduguri, Assam – 785010.
With these expanding footprints, TKM’s pan-India network now stands at 1,187 reaffirming its dedication to expanding into Tier 2 and Tier 3 markets. As the brand continues to grow, TKM remains focused on providing a seamless mobility experience to every customer across the country.
