2019 BMW 3 Series India Launch will be the most important launch for the brand will get more product to regain market share
BMW is on a massive product offensive for 2019 and 2020. The manufacturer has already launched the popular and best selling 5-Series and 6-Series GT in the country last year and this year it wants to bring all the SUV’s they have including the sports car the iconic 3-Series in its new avatar which builds for most of the numbers. The manufaturer is also planning to bring the X2 and X7 in the country in due course. However, we have spotted the X4 doing rounds earlier in the country and this time we have seen the Z4, 3-Series and X5 in the country.
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An earlier report in the country said that the manufacturer is targeting market dominance and will bring the most popular body shape, the SUV more into the market. However, there is more to offer from the brand. The 3-Series will come with the same 2.0 litre petrol and diesel motor making 190 BHP and will come mated to an 8-speed gearbox. The 3-Series is lighter and more tech equipped and gets the brand new interior layout seen in the flagship X7.
The Z4 will come will come with foldable hardtop and the 3.0 litre straight six engine making 350 PS plus and mated to an 8-speed gearbox. The RWD car will be more fun to drive as it is also lighter and has more tech on-board and the design is the best of the Z4 till date. This is the car that shares its platform with the Toyota sports car to debut early next year.
The X5 will also make it this time and we expect to see a four-cylinder petrol motor and a six-cylinder petrol and diesel motor being offered. The 8-speed gearbox is going to be standard and 4WD will be optional. The interior is also the newer layout which is far more fresher than any BMW car of the past. The product offensive should work for the brand as most products are doing alright by segment standards. With Audi and Mercedes taking higher risk by introducing pure European spec cars for the Indian market, BMW is still focusing on sustainability. A product offensive with the same should help garner the lost crown to Mercedes-Benz as the largest selling automaker in the country.
