Volvo Car India today announced an expansion of its sustainability-driven Reverse Project with the launch of a new plantation initiative at Matri Van along the Gurugram–Faridabad Highway. Under its CSR initiative for FY25-26, the company will support the plantation of 20,000+ native trees over 20 acres of Aravalli land, as part of the Community Barren Land Transformation Project, led by SankalpTaru Foundation in partnership with the Haryana Forest Department.
Last year, under Reverse Project, Volvo Car India converted an urban dump yard in Ghaziabad into a lush green forest by planting over 35,000 trees. This year the project continues the brand’s commitment toward environmental responsibility by planting 20,000+ native species in Gurugram. Everyone who joins Volvo Car India in their efforts to reverse the damage will be allocated 2-3 geo-tagged saplings, planted on their behalf. One can register and be a part of this initiative by simply logging onto https://reverseproject.volvocarindia.com/.
Mr. Jyoti Malhotra, Managing Director, Volvo Car India said “At Volvo Car India, sustainability is central to our purpose. Our efforts under the Reverse Project continue to demonstrate how corporate responsibility can contribute meaningfully to the environment and local communities. The Matri Van plantation reflects our long-term commitment towards building a greener future for all and supporting India’s climate goals.”
The Aravalli range serves as a vital green barrier safeguarding Delhi-NCR from desertification and rising air pollution. However, decades of quarrying, urbanization, and ecological stress have resulted in significant land degradation. The Matri Van site reflects these challenges with its semi-arid terrain, eroded soils, sparse vegetation, and limited water availability. Through scientifically planned plantation of climate-resilient native species, the project aims to revive this deteriorated landscape into a healthy, self-sustaining forest ecosystem that will support cleaner air, enhanced biodiversity, and improved soil and water quality.
Mr. Apurva Bhandari, Founder of SankalpTaru Foundation, said, “Volvo Car’s support strengthens our mission to restore the Aravallis through scientifically planned, biodiversity-rich afforestation initiatives. With geo-tagging of all the plants, IoT-enabled monitoring and community engagement, the Matri Van project is transforming degraded land into a resilient, thriving ecosystem. This collaboration reflects how technology and purpose-driven partnerships can accelerate meaningful climate action.”
