Volkswagen is set to introduce the New Virtus, bringing a
refreshed design expression to a sedan that has earned great recognition
amongst its discerning set of customers. Since its launch in June 2022, with its
distinctive design, German engineering credentials, engaging driving dynamics,
premium experience and focus on safety, the Virtus has emerged as a favorite
making it the most loved premium sedan in its segment. The New Virtus builds
on this legacy, bringing a fresh visual character while retaining the qualities that
have made it a segment favourite.
Commenting on the upcoming launch, Nitin Kohli, Brand Director, Volkswagen
India, said, “We are excited to introduce the New Virtus to the Indian market. The
Virtus has built a strong connect with its discerning set of customers and has
clearly established a leading position in its segment as a stylish, sophisticated
and performance-oriented sedan offering great driving pleasure. With this
facelift, we are building on a much-loved product, bringing a fresh and
contemporary character while retaining the qualities that make the Virtus
special. We look forward to continuing to bring the joy of driving to our
customers with the New Virtus.”
For its customers, the Virtus is more than just a sedan; it represents a sense of
pride, aspiration and individuality, bringing together a premium ownership
experience with the thrill of driving. Its distinctive road presence, performance
and German engineering have made it a car that customers are proud to own and
enjoy.
Adding a new dimension to this established character, the refreshed
design draws inspiration from triangular geometry, bringing greater definition
and a contemporary edge to the sedan’s already distinctive presence. The New
Virtus continues to celebrate the joy of driving while staying true to the qualities
that have made it a favourite among Volkswagen customers.
