American Monster Truck Experience Comes To India For The First Time
The American Monster Truck Association (AMTA) is a Florida, USA based company formed in 1996, by Rev Prochnow. AMTA’s primary objective was and still is Motorsports Entertainment with an extreme emphasis on Monster Trucks. The AMTA office is headed by Rev Prochnow and staff from across the USA, who handles the field and site operations. Altogether, they bring years of experience to the table in the field of Motorsports Entertainment and Monster Truck Action. A number of Very Popular events over the past years have been WWE – Monster Trucks and Celebrity related an awesome combination then & Now.
The American Monster Truck Association has partnered with Mumbai based Starlight108 Media to introduce THE MONSTER EXPERIENCE, Monster Truck shows in India for the first time. The SPV will be formed to showcase a series of events in its first leg, touring across 4 cities which tentatively includes Mumbai, Delhi, Bangalore and Hyderabad. The second phase will see a league format followed by a full-fledged infrastructural base in India.
Starlight108 is planning to set-up a complete infrastructure base in India which will cater not only to the Indian markets, but also reach out to other Asian countries as well. A series of promotional activities have been planned targeting malls, schools, colleges, etc. Monster Truck shows are something which are loved by all ages including children, teenagers, youth and older generation, thus the format will be devised in a way that shall target a mix of family entertainment and adventure sports enthusiasts in India.
Monster Truck shows are one of the most successful live event formats in USA and are expected to be a success in India considering the magnanimity of the concept and spectacular vehicles. These are huge mean machines which are upto 12 feet high, 20 feet long with tires upto 5 feet high and can weigh upto 4500 kgs. Monster Truck aims to provide an unforgettable experience to all its viewers and take back memories of a lifetime. The exact format of the shows and list of activities that people will get to experience during this power packed experience will be announced by early next year. As the sport loving people from America say, Yeeehaw!