Mahindra And Renault Announce Scrappage Solution For Customers


Mahindra has signed an MoU with Mahindra MSTC Recycling Private Limited (MMRPL)* towards offering its customers first of its kind end-to-end solution for the scrapping of vehicles. MMRPL is engaged in the business of acquiring used/end of life vehicles to dismantle and scrap it under the brand name of CERO.

The agreement with MMRPL will enable customers to get a hassle-free and transparent deal under one roof. Any customer intending to purchase a new Mahindra Vehicle by scrapping/exchanging the old vehicle which is more than 15 years can do so at any Mahindra dealership. These services would provide utmost convenience to the customer without the need to look for a vehicle scrapping agency/ dealer. This is especially relevant given the new vehicle scrappage policy announced by the Minister for Road, Transport and Highways in the Lok Sabha on 18th March, 2021. The policy is aimed at creating an eco-system to eliminate old and polluting vehicles.

Of the partnership, Veejay Ram Nakra, CEO Automotive Division, Mahindra & Mahindra Ltd., says, “Our agreement with MMRPL is a step towards delivering customer delight through a convenient, one-stop solution for customers who wish to scrap their old vehicle. While the scrappage policy will take effect in some time, we are ready to help the customers who intend to discard their vehicles.”

Mahindra dealerships along with CERO will offer:

Vehicle evaluation
Arrange quote for exchange/scrappage value of the vehicle
Provide end to end services including vehicle pickup, transportation and environment-friendly dismantling at CERO Scrapyards
Post this, the Certificate of Deposit/Destruction (COD) will be issued by CERO, which will enable the customer to claim eligible benefits under the upcoming Scrappage Policy.

Further, given the COVID 19 scenario, to encourage customers to stay at home Mahindra is offering an evaluation of the vehicle at the doorstep. On the initiative, Sumit Issar, Managing Director of Mahindra Intertrade Ltd., says, “CERO is India’s first authorized recycler for motor vehicles built on PPP model. We have dismantling centres at Greater Noida, Pune and Chennai and in addition collection centers at major cities such as Mumbai, Bangalore, Hyderabad, Ahmedabad, Jaipur and Chandigarh. Further, CERO has plans to have a presence in 25 cities within the next 8-10 months. The arrangement with M&M is going to strengthen this reach and benefit all Mahindra vehicle customers who are looking for solutions for scrapping their old vehicles.”

In the recent past, Mahindra with a focus on customer convenience has introduced the first of its kind self-evaluation tool – Insta Cash Offer (ICO) as a part of its OWN Online Digital platform. Here customers, at their comfort, can do the self-evaluation of the vehicle and get an instant offer for their used vehicles. The company has taken several initiatives such initiatives to offer innovative, digital, and flexible options to all segments of its customers.

*Mahindra MSTC Recycling Private Limited (MMRPL), is a joint venture between Mahindra Intertrade Ltd. and MSTC Ltd., a Govt of India Enterprise, and has set up India’s First Automotive & Steel Recycling facility under the brand name CERO at Greater Noida in January 2018. It is India’s first organized, fully compliant, pollution free recycling facility. End of life vehicles is collected, depolluted and dismantled at the state-of-the-art facility. The facility embraces a Zero pollution objective and the automated plant has the capacity to recycle old Trucks, Buses, Cars and Two/Three Wheelers and Consumer durables. The recovered raw materials from the vehicles will be supplied to companies that can make use of them, provided they meet the stringent quality and sustainability requirements. Automotive steel is one of the best steels available as it can be easily melted and remade thus helping the case of a circular economy.

2021 Renault Kwid AMT Review-18

Renault India has also launched the ‘R.E.L.I.V.E’ Program in partnership with CERO Recycling (A joint venture between Mahindra Intertrade Ltd. and MSTC – a government of India enterprise), India’s first organised scrap vehicle recycling company. The initiative is aimed at providing the potential customers with a seamless hassle-free channel to scrap their old vehicles, buy new Renault vehicles and also avail attractive benefits on their new purchase.

Renault India has rolled out the Program for its customers in six locations currently, including Delhi & NCR, Chennai, Mumbai, Pune and Bangalore. The interested customers who will bring their old/ end of life vehicles of any brand to Renault’s authorised dealerships will get a fair scrap valuation quote post appropriate evaluation of the vehicles, along with an additional guaranteed scrap benefit over the existing monthly offers on its products including Kwid, Triber and Duster.

Renault India dealerships along with CERO Recycling will be handling the entire process from vehicle evaluation to official de-registration at the RTO and handing over the official certificate of deposit / destruction of old vehicle to provide a hassle-free experience to customers. Renault will be offering this exclusive channel also for prospects willing to have their old 2-wheelers scrapped whereby they can avail of special 7.99% rate of interest from Renault Finance on purchase of new Renault products.

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