Maserati Showcases Levante Ermenegildo Zegna Concept brings much needed Italian flare to the Geneva Motor Show
The Italian Luxury car maker, Maserati has had the best year in its history in terms of sales numbers in 2016. With a total of 42,100 stunning brand new Maserati’s distributed globally, the Italian brand is back on its track after years of lack luster volumes. To celebrate this occasion, Maserati brought its new GranTurismo and GranCabrio Sport Special Edition versions to further the run of the gorgeous GranTurismo before the all new car arrives. Maserati also showcased Levante Ermenegildo Zegna Concept at the ongoing 87th Geneva International Motor Show.
The new pecial editions of the GranTurismo and Gran Cabrio have been designed to celebrate the 60 years of the company’s first Grand Touring car, the 3500 GT. Only 400 unit of these two special edition Maserati’s will be made, meaning they will be collector items. These new Maserati’s get an all new three-layer premium paint in Rosso Italiano shade, inspired by the 1957 F1 champion Fangio’s 250F. Clearly Maserati is giving a nod to its racing legacy. The stunning MC-design 20 inch alloy wheels also get a new Glossy Black finish matching perfectly with the Special Edition logo wheel centre caps.
The new special editions get a classy new interior that gets Poltrona Frau Leather or leather/Alcantara upholstery. Customers will be able to choose stitching from 4 different combinations. They also arrive with carbon fiber doorsills that have special edition logo and a plate mounted on the central tunnel that has the special number of the limited production unit.
Along with the special edition Maserati’s the company also showcased the stunning Levante Show Car. This new concept has an all new and still conceptual Ermenegildo Zegna 100% silk fabric in the cockpit. This is a new silk that has been specifically developed by Ermenegildo Zegna atelier for Maserati. Maserati called it “Chevron” beige silk and it is matched with premium beige leather for front and rear seats.
This new silk further shows up at the door panels in “Nattè” pattern, while a “Jersey” pattern adorns the roof lining and sun visors. Going further, the interior gets a classy dedicated Zegna paired with the full premium black leather that covers the top of the dashboard and the ambient beige cabin. Clearly with this new interior upgrade, Maserati is wanting to create a much more premium appeal to the already luxurious Levante.
Along with the two special edition GranTurismo and GranCabrio and the Levante Zegna Maserati also brought its complete range at the show. The display had the gorgeous Ghibli and Quattroporte saloons, the Quattroporte having both of ts GranSport and GranLusso versions. The company also showcased the top spec high performance Levante S as well.