Matter, a technology start-up, announced today that it will launch its first electric motorcycle on 21st November 2022. Perfected for trailways and roadways, the bike has been designed and engineered with a ground-up approach, coupled with strenuous product testing.
The initial batch of the upcoming electric sports motorcycle will be assembled at the company’s new Changodar plant in Ahmedabad. The manufacturing facility spread across 2,00,000 Sq ft will produce 60,000 units with an expansion capacity of 2,00,000 units per annum. In the coming years, the company will directly and indirectly employ 1000 people.
The company is planning to enter the market with an omnichannel approach via its experience centres and dealership model, with the goal of providing connected experiences to its prospective customers. The distribution network will be created in 4 phases, beginning with Tier1 markets, then pan India.
Mohal Lalbhai, Group Founder and CEO Matter, said, “We’re thrilled to announce the official release date of our first electric sports bike. We believe we’ve built something incredibly unique for riders to enjoy, and we’re delighted to finally see it in action as a completely indigenous bike. Motorcycles, as a category in the electric two-wheeler world, are completely untapped and yet to flourish. We are proud of our work and now can’t wait to show it to the consumers.”
Arun Pratap Singh, Group Co-Founder and COO, Matter, said, “EV is still at a nascent stage, and it is imperative that we invest in an omnichannel experience that builds brand affinity and trust amongst prospective consumers and the larger EV enthusiast community over the long term. We plan to work with our network partners to help consumers understand more about the emerging category through the retail experience. Our aim would be to optimise all touchpoints for the best customer experience and not just on driving sales conversions.”
Matter, over almost four years, has built an in-house hyper-scalable tech stack, focusing on the core components such as the drivetrain, electronics, battery systems, chargers, and connected experiences. Matter’s vertically integrated approach has resulted in five granted patents. In addition to these granted patents, multiple patent applications are in pipeline for Matter Drive 1.0, Powerpack, Charger, Controls, and other related technologies.
Rolling Out on 21st Nov.
— Mohal Lalbhai (@MohalLalbhai) October 22, 2022