This is a quote that every motorcycling enthusiast will agree with. For people whose life’s passion is to own a classic pair-of-wheels and ride it at the break of dawn with the ‘thump’ reverberating through silent streets, nothing can be more blissful than the sun’s first rays on the motorcycle tank riding towards an endless horizon.
For them, perhaps the only bigger passion than owning the motorcycle, would be to give their machine a special identity by adding a personal touch that reflects his or her own personality. A special pair of alloys, different kind of seats and leathers, a tank decal or sticker, bespoke military-styled panniers with a commanding air-fly engine guard – anything that makes it their own!
Royal Enfield motorcycles have been known for their old-school, simple, pared-down and all-metal design that make them the ideal canvas for customization. For decades, riding enthusiasts have personalised and customised Royal Enfield motorcycles as a means of self-expression and to ‘make it their own’.
Taking inspiration from this pure self-expression and love for riding, Royal Enfield today announced the roll-out of a new initiative that allows customers to personalise and customise their motorcycles on purchase – the Royal Enfield Make Your Own. The new initiative is unique and first-of-its-kind, as the buyer is able to custom build his or her
motorcycle with choice of accessories right at the booking stage, and get a factory-fitted personalized motorcycle with genuine and homologated parts and accessories.
Through Make Your Own, customers now stand to benefit from factory-fitted and trustworthy and genuine motorcycle accessories that come with a two-year warranty, right at booking stage. This saves the customer the hassle of purchasing the stock motorcycle and then purchasing the accessories separately. Customers can choose from a host of functional and aesthetically appealing genuine factory-fitted motorcycle accessories and opt to personalise with fuel tank or side panel stickers. In the first phase, the Make Your Own initiative is being rolled out in 141 stores across 6 cities – Delhi NCR, Bangalore, Chennai, Hyderabad, Mumbai and Pune.
Customers can accessorise their motorcycles choosing protective solutions such as engine guards, different luggage solutions such as panniers,rear luggage rack, touring seat options for added comfort, ARAI compliant alloy wheels, and several other bits and bobs. On the personalisation front, customers can choose from options of fuel tank and side panel stickers to give their motorcycle a unique look. Royal Enfield Genuine Motorcycle accessories come with the assurance of safety and quality, and are developed and designed alongside the motorcycle therefore ensuring perfect fit and thorough testing and validation, and carry a standard two year warranty.
In the initial stage, Make Your Own will only be applicable for customers who are booking the latest Classic 350 that has been launched in two new colours – Mercury Silver and Pure Black. The new Classic 350 variant is available with a single channel front ABS and has been launched at a price of Rs.145,975 (ex-showroom-Chennai). The program will be extended to the other Royal Enfield motorcycle models in a phased manner.
The new Classic 350 resonates with new-age riders’ sense of style, while they continue to embrace the pure motorcycling experience. Carrying the rich legacy forward, Royal Enfield continues to refresh its flagship Classic series which has witnessed phenomenal success for more than a decade.