Adishwar Auto Ride India Pvt. Ltd (AARI) an established manufacturer in the Indian superbike market, had announced its partnership with one of the world’s leading superbike marquees ‘QJ Motor’. The brand has sold over one million units worldwide and has a presence in over 130 countries. The Chinese superbike producer aims to carve its own space in the fast−growing superbike market of India. Even though QJ Motor has made its Indian debut this year, the company is very familiar to the market, as Benelli, the Italian brand acquired by QJ Motor in 2005, has been in India for almost a decade.
QJ Motor Co., Ltd. was founded in 1985 and specializes in R&D and manufacturing of motorcycles, engines, and components. The actual controlling shareholder of QJ Motor is Geely Holding Group, one of the top 500 enterprises in the world. QJ Motor is known to manufacture models covering multiple displacement platforms from 110cc to 1200cc and showcases a rich product line−up across motorcycling genres. Based on the learnings gathered after acquiring brands like Benelli, the company has created a name for itself globally, for producing high-quality, reliable products that are designed and engineered to cater to the evolving needs of Gen Z customers.
Speaking on the association, Mr. Vikas Jhabakh, Managing Director, Adishwar Auto Ride India said, “We are extremely proud to partner with one of the leading global superbike manufacturers ‘QJ Motor’. The brand is making a strong impact in the European market, and we are excited to bring its exquisite range of high−displacement models that offer a perfect balance of design, engineering and technology. In the long run, the strategic tie−up with QJ Motor will prove crucial in creating the desired impact and strengthen AARI’s position in the premium two−wheeler space.”
Marking its entry in the Indian market, QJ Motor in association with Adishwar Auto Ride India, announced 4 global products that will be sold exclusively through a Moto Vault dealership, which is India’s first Multi−brand superbike franchise. The products ranging from 250cc to 500cc include the SRC 250, SRC 500, SRV 300 and the SRK 400. All bikes will be coming to India via the CKD route.
The SRC 250 showcases a timeless design with a nostalgic experience. Mated to a 5−speed gearbox, the in−line 2−cylinder, 249cc, 4−valve, Oil−Cooled Engine produces 17.4HP of peak power at 8000rpm along with 17Nm peak torque at 6000rpm. The 280mm (front) and 240mm (rear) disc brakes with Dual−channel ABS take care of safety, while the telescopic front suspension and adjustable rear shocks are on offer. Features include − Long and flat seat for added pillion comfort, LCD console with an attached USB charger and a 14−litre fuel tank. The SRC 250 will be available in 3 colours − Glossy Silver, Glossy Red & Glossy Black.