Tata Tiago One Lakh Bookings Confirmed as the new hatchback is taking Tata Motors places that it deserves to go
Tata Motors’ hatchback Tiago has crossed the one lakh bookings milestone in the domestic market. Launched in April 2016, Tiago was the first car to have the company’s IMPACT design philosophy. With over 65,000 cars on-road since launch, Tiago is the country’s most awarded compact hatchback and has won 18 renowned accolades. The top-end variant is the most popular among first time car buyers and the recently introduced AMT variant has seen an overwhelming response.
Tiago boasts of a new IMPACT design philosophy and has been a game changer for Tata Motors. With its attractive design, enhanced performance and drive dynamics, Tiago led the company’s transformation journey, setting a benchmark in the hatchback segment. Tiago is being manufactured at the Tata Motors Sanand facility and the plant has been running full steam to meet the booking pipeline.
With inputs from the Pune, UK and Italy design studios, the Tiago flaunts an appealing exterior design that emphasizes the compact look. The interiors have been crafted with a premium feel and urban feel to it. With over 20 utility spaces, it is also a very feature-rich offering in its segment that comes with Harmon Kardon sound system, best in class touch screen unit and all connectivity and essentials needed.
Available in petrol and diesel variants with two new engines – Revotron 1.2L (petrol engine) and Revotorq 1.05L (diesel engine), Tiago’s engines have been designed and are programmed to offer best in class fuel economy and dynamics. The Multi-drive mode – City and Eco with these engines make things even far more appealing to the audience.
The Tiago and Tigor are bound to take Tata to new heights with their volumes. While Hexa continues to do well too, Tata has a bright sunny future ahead for itself and will make sure it bounces back into the PV space where it was lacking couple of years back.