Tata Tiago Price and Bookings Amount Increase by a good margin as the manufacturer finally taste success with the hatchback
Update 15/10/16: Tiago is helping Tata reach new heights. Tiago Booking numbers have now reached 50,000 bookings and most of the variants that are being booked are the top-end one’s. Petrol continues to be demand for Tiago and diesel on the contrary is less given the market fluctuations in demand and constant changes in fuel prices. AMT gearbox equipped Tiago is next which should clearly Skyrocket the company’s demand. Tiago already commands 4 months of waiting period.
Tata has been on a roll ever since they rolled out the Zest and Bolt two years back. The products were good enough but the pricing of the Bolt sadly let down the Zest a bit as well. However, Tata has ambitious plans for every segment that they plan to hit hard with their new products. Tata clearly have something unique to offer than the competition in terms of character, performance and strategy. The emphasis on design and connectivity along with racing driver helping tuning performance is always good news indeed. Tata did it with the Tiago and now it is time to slightly reap some fruits out of it.
Variant to Variant, Tiago prices are up by Rs. 6,000. That isn’t much of an increase as base variant comes with a power steering but lacks A/C. Middle variants and top-end variant continue to offer really good value for money as always, case similar with other manufacturer as well. This is the reason Tata has bagged the most of the orders till date. The manufacturer has successful gained over 40,000 bookings for the hatchback.
Tiago Revised Price list Comparison from new to old
XB: Rs 3.20 lakhs – Rs 3.20 lakhs
XE: Rs 3.65 lakhs – Rs 3.59 lakhs
XM: Rs 3.95 lakhs – Rs 3.89 lakhs
XT: Rs 4.25 lakhs – Rs 4.19 lakhs
XZ: Rs 4.81 lakhs – Rs 4.75 lakhs
XB: Rs 3.94 lakhs – Rs 3.94 lakhs
XE: Rs 4.35 lakhs – Rs 4.29 lakhs
XM: Rs 4.75 lakhs – Rs 4.69 lakhs
XT: Rs 5.05 lakhs – Rs 4.99 lakhs
XZ: Rs 5.60 lakhs – Rs 5.54 lakhs
Prices are ex-showroom Delhi.
Tata also says that they have bookings for petrol version which account for 70% of the total orders. Diesel despite being a better option with the car as it provides more punch and fuel economy than the petrol is not something being sold like hot cakes. However, this segment always prefers petrol for its short run nature. Tiago is taking on the likes of the biggies such as the Grand i10 and Maruti Celerio and both are competitive products in the market today doing good numbers as well. Tata seems to carve a niche for its self and continues to sell the highest amount of cars till date in a very long time. Let’s hope the next product from the brand continue to do so as well.