Toyota Introduces Test Drives At Dealerships With An Introduction Of An Application
Toyota Kirloskar Motor (TKM) today announced the launch of a Test Drive Application to standardize the Test Drive Process across Toyota dealerships in India. This is the first of its kind initiative in the industry which explains the key product features while the customers go for their test drive, enhancing their overall driving experience.
Toyota, being a front runner in innovation and technology and in a bid to provide their customers with newer and better experiences has launched this application to build Product Conviction with effective Test Drive Experience. The unique aspect of this application is that it is multi-lingual, thus explaining the features in multiple languages [currently, Hindi & English]. This Application is connected to the vehicle through an OBD (On Board Diagnostic Device) to make it interactive with the vehicle driving pattern. Thus the features are automatically triggered based on the driving response.
This application is an iOS based state-of-the-art technology, designed for iPad Devices. The application is installed in iPad and configured with OBD i.e. “On-Board Diagnostics” device which is fitted to the car and paired with the Car’s Audio System.
Once the engine is started, the iPad Application senses engine performance parameter triggered by the OBD device and based on the customer driving response, respective performance and features will trigger and initiate explanation of the characteristics from the ipad application. The voiceover explanation of the car highlights through the car’s audio system ensures customer Test Drive experience is unique, uniform and universal.