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Turtle Wax Celebrates 75 Years – A New Product Announced – History Explained

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The original car wax that put Turtle Wax® on the map was developed in founder Ben Hirsch’s bathtub. The company at that time was called Plastone, which later evolved into the celebrated Turtle Wax brand it is today. From its humble Chicago roots to distribution in more than 120 countries, Turtle Wax products continue to outshine the competition, providing car enthusiasts with formulas to meet their ever-changing needs.

This year, Turtle Wax, the award-winning car care company celebrates its 75 years of innovation and leadership in the industry. While Turtle Wax entered India in 2020, it carved its name across the globe for producing some of the world’s most technologically advanced car-care solutions across multiple categories. Today, Turtle Wax has products for carpet/fabric care, spray wax, lens restoration kits, compounds/polishes, scratch removers and bug/tar/sticker removers, and more. We are also the No. 1 car care brand in these categories in the US as per NPD Data, December 2020.

75 years of Turtle Wax Image

Paste Wax Product Shot
Turtle Wax has been an integral part of American culture for the last 75 years, and today they’re celebrating their 75th anniversary with the introduction of The Healy Family Scholarship Program and a variety of new products such as the Turtle Wax Hybrid Solutions Ceramic Graphene Paste Wax.

To kick-off its 75th year’s celebration, Turtle Wax is celebrating its past while laying the groundwork for the future with the announcement of the Turtle Wax Hybrid Solutions Ceramic + Graphene Paste Wax. This new paste wax features the brand’s patent-pending graphene technology, one of the top, recent ingredient trends in car care. The commemorative paste wax features a unique blend of 10 waxes that are infused with silicon dioxide (SiO2) ceramic and graphene technology. The combined key benefits of this limited-edition wax include incredible gloss, slickness, water repellency, chemical resistance along with heat dissipation for increased UV protection, and helps keep water and contaminants from sticking to the vehicle resulting in a clean, protected and easer to maintain finish. The Hybrid Solutions Ceramic + Graphene Paste Wax will be available on Amazon, Turtle Wax Car Care Studios and leading Car Care outlets across India.

Turtle Wax Timeline
Turtle Wax Timeline

“It’s been an incredible journey over the last 75 years, and I’m so lucky to have had a front-row seat to it all, including our foray into the Indian market,” said Mr. Denis John Healy, executive chairman, Turtle Wax. “The fact that we continue to expand to new channels and territories – yet stay true to our values – and make sure our products continue to be easy to use, are grounded in technology, and always come at a great price, is a testament to the foundation built by my grandparents and parents. I’m honored to continue their legacy and excited for what we have in store for 2021 and beyond for India and the world.”

Historical Image-Collage
Turtle Wax has been an integral part of American culture for the last 75 years, and today they’re celebrating their 75th anniversary with the introduction of The Healy Family Scholarship Program and a variety of new products such as the Turtle Wax Hybrid Solutions Ceramic Graphene Paste Wax.

Mr. Sajan Murali Puravangara, executive director & country manager-India & South Asia, Turtle Wax said, “It’s been a pleasure being associated with Turtle Wax for so many years. Its storied legacy and continued innovation are what makes this family-owned brand so successful around the globe. The fact that Turtle Wax has expanded to India and is celebrating such a huge milestone is an indication that we have big goals for the brand and are always looking ahead. The strong foundation and basics of the brand has abled it to become so beloved, accessible, and easy to use that we have a very closed knit group of enthusiasts who swear by our name. We are grateful for this continued support and believe in us. Here’s to the next 75 years of innovation and car care.”

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