Yamaha Motor Co., Ltd., a global leader in motorcycles, marine products,and mobility innovation, today announced an exciting collaboration with HoYoverse, the developer behind the widely popular urban fantasy action RPG Zenless Zone Zero. This partnership brings together Yamaha’s iconic XSR900GP with the dynamic world of gaming,in a move designed to engage and inspire Gen Z audiences through a shared passion for style, performance, and self-expression.
The collaboration draws inspiration from the strong affinity between Yamaha’s design philosophy and Zenless Zone Zero’s fan-favorite character, Billy Kid—known for his boldpersonality, high-energy combat style, and striking visual identity. It also celebrates the debut of “Starlight Billy,” the S-rank evolution of Billy Kid, who will be introduced as a limited-time playable agent in the game.
Built around the theme “Ride Like a Hero,” the collaboration seamlessly blends the physical and digital worlds. Yamaha’s XSR900GP—renowned for its neo-retro design that payshomage to 1980s race bikes while integrating cutting-edge technology—serves as the perfect canvas. The special collaboration design infuses the motorcycle with the vibrant street aesthetic and electrifying aura of Starlight Billy, creating a bold crossoverthat resonates with today’s youth culture.
This initiative reflects Yamaha’s ongoing commitment to connecting with new-age audiences by tapping into gaming, anime, and pop culture ecosystems. By partnering with ZenlessZone Zero, a title celebrated for its fast-paced gameplay, immersive storytelling, and distinctive art style, Yamaha aims to create deeper cultural relevance and foster meaningful engagement with Gen Z consumers globally.
Through this collaboration, Yamaha not only showcases its design versatility but also reinforces its brand ethos—combining innovation, emotion, and individuality—while invitinga new generation to “Ride Like a Hero.”
