India’s most desirable luxury carmaker Mercedes-Benz today announced the launch of its 2026
festive campaign: ‘Mercedes-Benz Dream Days’, kick-starting the auspicious 2026 festive season in India.
‘Dream Days’, will be rolled out from 11th August 2026 aimed at spreading excitement and drive
customers’ festive spirit during the upcoming festive season. With ‘Dream Days’ Mercedes-Benz continues
to create a novel and easy financial solutions for aspiring customers based on their financial requirements
and preferences.
This bouquet of innovative financial solutions include lower EMIs, attractive rate of interest, EMI holidays
for 3 months, rewarding trade-in benefits and upgrade to a new model in two years with ‘Zero Down
Payment’. ‘Dream Days’ campaign continues to embody Mercedes-Benz’s commitment of offering
innovative and personalized ownership solutions, resonating with the aspirations of its discerning
customers.
‘Dream Days’ will be spread across August to October, covering the festive period across India, offering
customers an opportunity to transform their dream of owning a Mercedes-Benz into reality. This is a 360-
degree festive campaign with a focus on creating a desirable luxury experience for customers at every touch
point of their customer journey, offering personalized financial solutions, supported by strong ATL and
focused on-ground campaigns.
For customers, ‘Dream Days’ offers unmatched financial solutions encouraging them to purchase their
dream Mercedes-Benz vehicle. These tailormade initiatives are expected to excite customers and drive
positive sentiment and cheer in the market. The campaign is also focussed at addressing customers’
aspirations in the emerging markets, which have future growth potential and where Mercedes-Benz has
been expanding its footprints.
‘Dream Days’ innovative ownership solutions from Mercedes-Benz
EMI Holiday for 3 months:
Mercedes-Benz is offering the freedom of minimal EMI option* for the first three months after purchase
for a GLA and GLC only. This offer is particularly beneficial for prospective buyers looking to manage initial
expenses effectively.
6.99% Rate of Interest:
Mercedes-Benz customers can avail an attractive rate of interest at 6.99% for select car lines under ‘DreamDays’ campaign. A lower interest rate translates to a lower monthly instalment compared to conventional luxury-car financing rates and significantly reduces customers monthly financial commitment. This enables customers to realize their dream of owning a Mercedes-Benz with greater financial flexibility Key to Key Program: Upgrade to a new car with ZERO downpayment For select Mercedes-Benz models, like the GLE and GLS, customers can purchase their dream car today and upgrade in 24 months to the new variant at ZERO Down Payment. ‘Key to Key change’ is a unique offering, which allows customers to own 2 Mercedes-Benz cars in a span of 2 years. This offer allows one upgrade at
no extra cost, and the customer gets to own the latest product offering always.
Trade-in benefits:
Customers can avail themselves of lucrative trade-in benefits with low financial commitment. For those
customers who want to make the most of the festivities by upgrading their current car and stepping into a
new Mercedes-Benz, there are exclusive ‘Trade-in Benefits’ with ‘Welcome Program’. This programme is a
seamless process to exchange and elevate your garage with a dream Mercedes-Benz car.
Innovative ‘STAR Agility+’ product from Mercedes-Benz Financial Services:
Mercedes-Benz ‘STAR Agility+’ is a unique and popular financial product due to the comprehensive package
it offers customers. Unlike any other traditional finance products, STAR Agility+ comprises service packages,
assured buy-back value, extended warranty, and 40% lower monthly commitments.
This innovative product offers complete peace of mind throughout customers’ entire ownership experience.
At the end of the tenure, customer can opt for three options: either upgrade, retain the vehicle by
refinancing or payout the buyback value and lastly, return the Mercedes-Benz, offering complete freedom
of ownership. Whichever option the customer chooses at the end of the contract, the vehicles’ value will
match the outstanding balance.
