One of the well-known suspension brands from Germany, Bilstein is planning to enter into the 2-wheeler segment. The company is quite admired for its products in the 4-wheeler space and now, it has decided to extend its expertise in the bike segment. Bilstein has been working on the motorcycle suspension system for the last 5 years and it seems that the company is ready to put its research into practice. Word has it that BMW S1000RR will be the first line of 2-wheeler getting Bilstein suspension systems later in the year. The brand will be offering both front and rear suspension mechanisms and take on the likes of WP, Ohlins, Sachs, and Showa among others.
In terms of design, the front fork suspension system by Bilstein has monotube architecture. Thanks to the adjustment knobs that are provided on the top, a rider can make real-time adjustments to this gas-filled suspension system on the fly. Rear suspension system follows a coil-over design and it’s important to mention that weight saving achieved by the Bilstein is quite highlighted in its promotional strategy. Just so you know, Bilstein’s suspension system is 2 lbs lighter than most of the competing brands.
It will be interesting to witness how Bilstein will able to stand up against its competitors especially in the B2B space. In order to become an OEM fitment, the company has to prove its value. Besides, adding worth to the marketing activities in the B2B space will further help Bilstein to put down its roots in the segment. Also, the way Bitstein’s suspension will perform in terms of real-time data transfer and analytics is going to be one of the critical criteria for its success in the coming years. Overall, the addition of Bilstein to the current crop of suspension makers really bodes well for the industry. Not only it will enhance competitiveness but will also bring in a little more affordability factor to the table.
