Ford India today announced the opening of Kings Ford, its new fully-equipped sales, service and spare (3S) dealership in Goa.Open to customers, Kings Ford will be an important touchpoint for customers, looking to get their Ford serviced or join the Ford family. Delivering a ‘Family-like Experience’, King Ford has a fully-integrated infrastructure set-up to support sales, service and spare needs. Led by Yogendrasinh. R. Jadeja, Kings Ford will be located at Survey No. 49/3A & 49/4, Castle Waddo, Off NH-17, Nagoa, Verna, South Goa.
The new Kings Ford facility has over 4340 square feet of showroom area and 25500 square feet of the service area with 11 mechanical bays and 08 body shop bays for an unparalleled after-sales experience. Customers can book their appointment for sales and service by dialling Kings Ford at 9313808995 or 9313808996.
“Introduction of Kings Ford demonstrates our commitment to delivering a differentiated ownership and brand experience to the people of Goa,” said Vinay Raina, Executive Director, Marketing, Sales & Service, Ford India.
The new Kings Ford facility will showcase Ford’s feature-rich and value for money portfolio – ranging from the entry-level hatchback and sedan Figo & Aspire to CUVs/SUVs Freestyle, EcoSport & Endeavour. Embarking on a journey to deliver the Feels Like Family promise, Kings Ford will live the promise of trust & transparency with Ford’s Service Price Promise. As an industry-first initiative, the Service Price Promise allows customers to calculate their vehicles’ periodic maintenance cost even before booking the service.
As announced in the 2020 edition of Autocar India’s Vehicle Maintenance study, Ford cars & SUVs were rated among the most affordable to maintain in their respective segments. Click here to access the full Autocar India’s Vehicle Maintenance Cost Study. For vehicles coming to Kings Ford for servicing, the ‘Sub Assembly Levels for Repairs’ at Kings Ford will enable a substantial saving in the overall ownership costs by breaking up an auto part into sub-components. Kings Ford will also offer Dial-A-Ford – a recent initiative by Ford India that promises to deliver safe and hygiene standards of sales and service experience to customers without compromising on convenience.
Customers need to Dial-a-Ford to bring a Ford dealership to their doorstep by dialing the helpline 1800-419-3000. It will allow customers to connect with the Ford team and undertake booking, test drive or even doorstep delivery of the new vehicle. Regular updates about vehicle servicing as well as digital payment are also part of the new roadmap.