Friday, December 1, 2023

Toyota Taisor Name Trademarked In India

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Toyota Kirloskar Motor has trademarked the ‘Taisor’ name in India, giving rise to a host of speculations about potential products from the Japanese automaker. The company has been on a product offensive with the arrival of the Glanza and Urban Cruiser Hyryder so far. The Innova Hycross hybrid MPV is expected to be next, followed by the next-generation Urban Cruiser subcompact SUV. So, what could the Toyota Taisor be?

This is the interesting bit and we reckon this could be yet another model to emerge from the Suzuki-Toyota partnership. However, this won’t be a big model but rather another sub -4-metre offering. In all likelihood, Toyota could use the Taisor name for its iteration of the upcoming Baleno-based crossover. The model has been spotted testing on a number of occasions and will slot between the Baleno and Grand Vitara. It’s likely that Toyota will also get its version of the crossover and the Taisor name could be it.

If based on the Baleno crossover, the Toyota Taisor is likely to get the familiar 1.2-litre DualJet petrol engine, while paired with a 5-speed manual and an AMT unit. It needs to be seen if the model will be available with a 6-speed automatic instead from the new-generation Brezza.

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Toyota could also rename the Urban Cruiser as the Taisor with the new generation version, especially considering it uses the moniker on the UC Hyryder as well. But given the need for uniformity, we don’t think that will be the case here. There’s also a possibility that the company has only trademarked the name for now with no inclination to use it in the near future. Automakers do tend to follow this route to safeguard monikers and names from rivals. That being said, a new product from Toyota has us excited, even if it’s a badge-engineered offering.

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