Volvo S90 Ambience Concept could go into the flagship car model when the company makes to decide such as an S-Class Rival
Volvo reveals the S90 Ambience Concept, an industry-first sensory experience that synchronizes visuals, sound and scent to redefine in-car luxury.The S90 Ambience Concept, making its public debut at the Beijing Auto Show in China, is based on Volvo’s top-of-the-line S90 Excellence three-seater executive sedan and focuses on chauffeured passengers in the rear seat. The passengers can personalize the car’s atmosphere by using the intuitive smartphone app to choose one of seven visual themes synchronized with audio and scent.
The visual element transforms the car ceiling according to the selected theme – including Northern Lights, Scandinavian Forest, Swan Lake, Archipelago and Rain – each providing a different mood scaling from relaxing to invigorating. There is also a Nocturnal theme for resting and Freedom gives a boost of fresh and uplifting energy. The synchronized audio plays through the car’s Bowers and Wilkins premium sound system, which includes small tweeters in the headrest for an immersive sound experience. Each theme is matched with one of four bespoke scents, created by Byredo, which deploys simultaneously from a portal in the center console.
While the S90 Ambience is launching as a concept, Volvo Cars have the ambition to make it available in S90 Excellence production cars, to enhance its Excellence offer, especially in China. In 2017, Volvo sold more than 100,000 cars in China for the first time, which made a significant contribution to the company’s fourth consecutive year of record sales and growth. China is Volvo Cars’ largest single market and the company’s biggest marketplace for the S90 sedan.
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