Mahindra First Choice Premium Cars Division Is Called ‘Edition’


Mahindra First Choice Premium Cars Division Is Called ‘Edition’ and is part of the large chain of stores it has

Mahindra First Choice Wheels today launched its “Edition” brand, the country’s first Premium used cars franchise network. The first “Edition” store opened in Juhu, Mumbai and with an eye popping assortment of premium car brands including Mercedes Benz, BMW, Audi and Jaguar. To make the deal really sweet for customers, there is a comprehensive warranty coverage for its vehicles ensuring complete peace of mind for buyers.

Mahindra First Choice Wheels is currently India’s No. 1 Multi-brand Certified Used Car Company, with over 1200 outlets across 500+ cities. It offers Certified Used Cars with Warranty and making the entire process of buying and selling used cars more transparent and hassle-free. The company has a comprehensive 118-point quality inspection and refurbishment process that ensures its vehicles are of the highest quality.

The company extended its leadership position in the Indian used car industry in FY 2018 with a strong growth in its transaction revenues and its technology-enabled businesses. These include its auctions (eDiig.com), inspections (Autoinspekt.com) and pricing solutions (IndianBlueBook.com). These tech-enabled solutions are driving transparency and efficiency in an industry which has previously been unorganised in nature.

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Mahindra First Choice Wheels is a dominant player in the Indian used vehicle eco system providing products and services to cater to the needs of retail and wholesale customers utilizing its “on-theground” and “in-the-cloud” capabilities.

The company’s unique business model has also been acknowledged by external investors. The company has raised funding from Silicon Valley based Hedge Fund, Valiant Capital and Cox Automotive, a $17 Billion US based enterprise providing digital marketing, classifieds, software, wholesale and eCommerce solutions to dealers, consumers, manufacturers and financial institutions. Its brands include Manheim®, Autotrader®, Kelley Blue Book®, Dealertrack®, vAuto®, Xtime®.

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